Content is Currency

Developing Powerful Content
for Web and Mobile

by Jon Wuebben - Founder and CEO of Content Launch

Book Overview

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smWEBby Jon Wuebben

Social Media. Heard of it? Unless you have been sent in a rocket ship to space for the past couple years, you probably not only know about it – but are digging into it and may be a very active participant. It has been the biggest thing to hit the business world since the Internet itself…plain and simple. Whether you are a business with a fan page on Facebook, a Twitter page and a You Tube channel, or a just a regular guy or gal who is re-connecting with old friends through social media, it has affected practically ALL of us.

So, what is Social Media?   Wikipedia says this…

“Social Media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogs (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”

Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological [click to continue…]

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It’s All About Customers

thumbs_upby Jon Wuebben

The new age is all about customer empowerment. Customers and Prospects use the Internet to comment on your business and even suggest new ideas to you. As a result, companies everywhere are learning to form and tap the creativity of customer communities.

Research from MIT professor Eric von Hippel shows that most new products are actually suggested and sometimes even created by customers. Meanwhile, customers are finding solutions to their problems from fellow customers in chat rooms, online forums, Twitter etc..

Businesses organized around the customers typically provide packaging and marketing, such as the online, print-on-demand vanity publishers that have sprung up during the past few years. When Threadless.com prints T-shirts bearing images designed by community members, it is acting as more than a manufacturer. It is allowing community members to reach people outside that community, who don’t go on the Threadless.com website to view the images.

Customers have the power now and they aren’t letting go of that. And this very notion – that the separation between company and customer has diminished means great things for your business. It means more people telling other people about what you do and you not having to pay for that exposure. If you treat your customers like you would your mother, you will be paid back a thousand fold!  Embrace it now and you will never regret it.

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Find a Niche and Go After it!

niche-marketing

by Jon Wuebben

The rise of small business…it’s unbelievable what has happened. Did you know that there are 6.6 million home based businesses in the U.S.? The number of small businesses is increasing in the United States. According to the SBA, the number of non-employer firms has risen steadily this decade to 21.1 million in 2007, a jump from 16.5 million in 2000.

There are thousands… and in some cases, millions of people out there who want what you are selling. And with the internet, you can be found by anyone searching for you! That’s the real change. You just need to be optimized for search, right?

Not convinced?  Consider this: Google has reported that 20% – 25% of their daily search queries are unique. That means even interest in different niches on the web is constantly changing. [click to continue…]

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content-life-cycleby Jon Wuebben

Content is not about creating it once and being done with it. Content is about publishing… Publishing to your audience. Whether it’s new pages on your website, blog posts, tweets or anything else, it’s about providing information that your audience wants to know about. Top 10 lists, interviews with important industry players, book reviews, new product releases, etc. There are tons of things that people want to know about. People are curious creatures and they’d rather support you and buy from you than a big unfeeling corporation.

So what is the content life cycle? It’s a process for communicating with your audience. It’s a plan that you put together to connect with them on an ongoing basis. All the while, your audience grows and you are selling more products and services. Why? [click to continue…]

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IMG_0509I recently interviewed Beth Barany, the go-to creative coach for writers.  Check it out!

1. How did you get started helping other writers?

I’ve always been drawn to helping other writers, ever since my horrible English teacher in ninth grade. I felt she could be doing so much more to foster our creativity and productivity. It was then and there that I vowed to help writers and be the kind of teacher she wasn’t. Bless her. Who’d have thought that a bad teacher could inspire so much passion in a student?!

2. What do you feel are the 3 things you can help most with?

Three only? You’re kidding, right? Okay. I’ll narrow it down. Which brings me to the first thing: Focus. I help you focus on what you want to write about. Which bring us to the second thing: Clarity. I help you get clear and specific about what you want to say, to whom, and why. Lastly, I help you organize your thoughts AFTER you’ve spilled them onto the page.

3. What advice would you give to those who want to write a book but aren’t sure what to do first? [click to continue…]

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by Jon Wuebben

heartHow many of you honestly are doing what you love to do? How many are convinced that if you did, you would be happier, more productive, have more customers than you would know what to do with and be extremely successful? Well, guys…no surprise here. THIS is what it’s all about. And it takes some deep thinking. Some of us don’t know what we love to do. But once you find it, it can be a life-altering moment.

Plus, let’s face it: job security in corporate America is fading quickly. But the economic downturn is an unexpected chance to transform hobbies or youthful fantasies, that some of your family members maybe thought was impractical, into a real career, a business that will positively affect the lives of many people with your goods and services.

Laura Waldusky, who recently opened her own jewelry shop in Houston, after being unable to find a job said this: “I’ve spent most of my [click to continue…]

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The Democratization of Self Expression

by Jon Wuebben

selfexpressionDid we ever think that two college students with a gift for rhyming could hi-jack the advertising and promotions department for McDonalds for a few weeks with a clever rap about mcnuggets?  It happened.

Welcome to the Democratization of Self Expression.

What does this mean? It means that your brand is out of your hands. And it should be if you think about it. Your customers are important. What they think has always been important. It’s just that before, corporations loved being able to dish it down people’s throats. And look how far it got us. Chrysler. GM. Others. It doesn’t work, it’s never worked. The reason why Toyota came out of nowhere in the 70’s and 80’s and then eventually went on to dominate the auto market is because they listened to their customers. In a way, they were on the forefront of social media. They gave their customers a voice before they were able to have one on their own! With any news, we can now question it, put in context, analyze it and comment on it. [click to continue…]

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ccMost people out there know the famous quote from Calvin Coolidge about “Persistence and determination being omnipotent.”  Amazing that this quote was probably his lasting legacy as well…much more compelling than anything he ever accomplished as President. For those who don’t know it or forgot it, here is a refresher:

”Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.” –Calvin Coolidge

This quote…which, of course, is legendary and I believe, very true, has come to me time and time again as I’ve canvassed the country talking to corporations, associations and others about the power of Social Media. Seems many people get it and others flat out…do not. And it’s a little bit surprising who doesn’t: The C-Suite.

Why do they have a tough time with Twitter, Facebook, YouTube and the rest? [click to continue…]

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Content Rich Readers Speak Out!

As an author, you get the chance to meet and help so many people that you otherwise wouldn’t.  I’m very grateful to these readers who all have gotten something out of my book, Content Rich. If you haven’t already picked up a copy, check it out!  It may help your business the way it has helped these folks…

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My Q & A with Write On!

writeon!
Debra Eckerling of Write On! recently interviewed me about my passion for writing. Write On! is a virtual – and live – writers support group, which helps writers of all abilities, mediums, and specialties take their projects to the next level.  I enjoyed the opportunity to speak with Debra and encourage every writer out there to follow your dream!

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