Content is Currency

Developing Powerful Content
for Web and Mobile

by Jon Wuebben - Founder and CEO of Content Launch

Book Overview

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My Podcast with "Behind the Book"

I was pleased to be asked by my U.S. book distributer, Greenleaf Book Group, to put together an introductory podcast recording for Content Rich, available from their author room or itunes as part of their Behind The Book Series, along with other online outlets. I was asked a number of important questions by the moderator, many of which are the same ones that business owners and CEO’s ask me when I’m consulting or speaking.

For those who want to know a little more about SEO copywriting and why this book needed to be written, take a listen. I look forward to doing an entire series of these in the upcoming weeks…thanks for checking it out!

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by Jon Wuebben

With the downturn in the economy encompassing nearly every aspect of our lives, businesses large and small are feeling the pinch. MarketingSherpa recently published a survey stating that over 60% of large companies are unceremoniously planning on slashing their marketing budgets significantly this year.

With smaller marketing budgets, companies are hunting for cost-effective, measurable solutions to sagging sales figures. This naturally leads to metric-friendly online marketing in order to generate new prospects and customers. Surprisingly, many sales and marketing heads don’t know enough about the true power of web marketing and the latest tips and tricks to take full advantage of its cost-effective nature. The goal is to recession-proof your online content and marketing. [click to continue…]

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by Jon Wuebben

“Direct Response” Sales Letter sites are the ones that have the long, scrolling Home page with the testimonials, positive, benefits oriented mega copy, multiple calls to action and no mention of price – until the very end.

Personally, I’m not a big fan of direct response sales letter type sites, but I know there are many out there that are doing well and there are many customers who have purchased products from them who are satisfied.

Because these sites are unique, there are certain ways to write them, and if you want to go with something like that, you’ll need to know how to do it well. The key with this kind of SEO copywriting is that you follow a specific formula in crafting the words. Here are the important elements: [click to continue…]

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by Jon Wuebben

Blogs are a great way of communicating interactively and directly with customers or those interested in your products/services by means of writing that is journalistic, informal, opinionated, sensationalist and/or unfiltered.

What’s the biggest advantage to writing a blog and updating it regularly? It could be a one way ticket to fantastic, free PR or “buzz” in the marketplace. You could get a ton of exposure from just one blog posting, because people will pass it on to others or see it through an RSS feed. I’m talking about the viral component to blogs. Before blog content, there was no way that you could write your way to such quick consumer or end user buzz. [click to continue…]

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by Jon Wuebben

The “snippet” is the text that appears underneath the title on the search engine results page. Some people read snippets, others scan them, and some don’t look at them at all. But whoever you are dealing with, this little group of words can get people to click on the link to your web page/site, if it’s written well. With Google and Yahoo, they usually just take a small chunk of text from your page and use that as the snippet. Google’s is usually shorter than Yahoo’s, and Yahoo will many times use the description tag. [click to continue…]

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by Jon Wuebben

The most important and most basic thing to understand for on page optimization is that your keyword phrases need to be used on your page in order for the page to rank. This is fundamental to high quality SEO copywriting. But what are all the other “query” factors that play an important part in your site copy?

Keyword Frequency

Keyword frequency is the number of times your keyword phrase occurs on the page. Typically, you are looking for the keyword phrase to be used at least three times throughout the page (assuming you’re not writing 600 words or more). You’ll probably have a couple more keyword phrases that you’ll want to use too, so if you have a total of three keyword phrases that makes nine places that you’ll be using your phrases on a certain page. [click to continue…]

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Copywriting and Local Search

by Jon Wuebben

Local search is a relatively new SEO and Search Marketing concept that is severely underutilized and unknown. Essentially, it’s the way local, neighborhood businesses are found on the web.

How is Local Search impacting businesses? It is bringing in whole new revenue streams! It’s changing the very way we shop and buy goods and services in our communities! It’s a revolution! [click to continue…]

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by Jon Wuebben

Who do you sell to? Consumers or other businesses? There are many differences in how B2B and B2C companies operate. What we want to ascertain here are the communication and copywriting differences for these unique audiences.

First, the similarities: they both are interested in something that you have to sell, they both want to know what’s in it for them and how much the product or service costs. Both types of audiences research and buy online. The differences really come in to play in how they do all of the above. [click to continue…]

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by Jon Wuebben

We all know that not everyone who jumps on the web is going to buy the very first time. They usually are doing one of four things:

  • Gathering information
  • Trying to learn about the product/service
  • Shopping
  • Buying

For each point in the buying cycle, they have a likelihood of using a unique type of keyword phrase. For example… [click to continue…]

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by Jon Wuebben

How do you analyze your site copy? What’s the process that a copywriter goes through when they are rewriting a site?

The Copy Itself – What’s Written?

The first thing to look at when you’re analyzing a page of copy is the copy itself, naturally. Ask yourself: Does it make sense to me? Would I understand what it is all about if I was on this site for the very first time? Remember, copy is better comprehended when it’s written the way people speak. [click to continue…]

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