Content is Currency

Developing Powerful Content
for Web and Mobile

by Jon Wuebben - Founder and CEO of Content Launch

Book Overview

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“Copywriting” for Twitter

Having been on Twitter for a few weeks now, I have been able to interact with a bunch of new people, read some interesting stuff and yes…write some of my own tweets for all the Twitter world to see. Like many people, I was skeptical of this latest entrant to the social media universe…do people really want to know what I’m doing right now? Turns out I was taking that a little too literally. No, they don’t want to know that you are currently at Starbucks getting a double grande soy latte. But they do want to know about the latest info from some market research you’ve done or when your next book signing will be.

So, I thought, ok, you only have 140 characters to type in your update. This is easy, right? [click to continue…]

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I had the chance to interview a good friend of the Content Rich blog, Collin Lahay, last week. He has a cool blog about link building and how to make money with your blog. Lots of great posts over there – at CollinLahay.com …take a look at the interview below and then check out his blog. Thanks Collin for taking the time!

I notice on your blog that you have lots of information on unique link building strategies. Can you tell us more about that?

Link building is the process of getting other websites to link to yours which in turn, tells the search engines that your website is important so that they will rank you higher in Google.  My blog tells webmasters how to build links to get more search engine traffic organically and artificially. [click to continue…]

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Online Marketing Tips

In this two-part interview, I discuss various web copywriting tools and tips that can help benefit businesses during these tough economic times.   Check it out!  Part 2 can be found here.

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Today's One-Day Sale at Amazon.com

Today is the day! In an effort to put my book, Content Rich, at the top of the Amazon Best Seller list, we are holding a special one-day sale TODAY, Thursday, January 8th and I’m asking all my friends and business contacts to help out. I know it’s a big favor to ask, so I’m making it worth your while!

Details:

1. The book is called “Content Rich: Writing Your Way to Wealth on the Web”.  I show you how to write high impact SEO copy for your website and blog – content that will help you rank higher in the search engines and sell more on your website. Check out the great reviews.

2. My book comes with $100 in bonuses if you send me your receipt from Amazon… Your special free gifts include…Scott Fox’s special report, “E-Business Strategy Basics”, Dianna Booher’s fantastic e-book, “Affect or Effect? 258 Commonly Misused Words Along with Proper Usages” + her Online Grammar Assessment and Bob Bly’s popular report, “Online Marketing that Works”…. all free once you have the book…and it’s only 14 bucks on Amazon!

Just order TODAY and forward the Amazon email receipt to: jon@contentrichbook.com

Please buy it by clicking here or simply go to Amazon.com and look me up under “Content Rich.”

And remember, I owe you a favor…be sure not to forget!  Being a successful author has always been a life dream for me and I really appreciate your help. So, I want to help you out too at some future point in time. When your new book or other product comes out, I want to be right there, first in line picking up a copy!

Thanks a lot! – Jon

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Wow, my first big award for the book is in…Content Rich was selected as an Award-Winning Finalist in the Writing & Publishing category of the National Best Books 2008 Awards, sponsored by USA Book News.

USA Book News covers unique books from both the mainstream and independent press. They keep up-to-date on what’s popular and highlight great books that may not have the same level of exposure. They also offer Exclusive Author Interviews, Audio & Video Links, Book Excerpts and the USABN Magazine Online.

Here’s the complete list of winners and finalists in each category.

Lets hope this is the first of many awards for Content Rich!

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If content is “king”, then linked content is the empire. Writing words for your site – even if it’s the best prose ever constructed – -easy to scan, benefits-rich, with the perfect call to action…can only get you so far. As someone who has written copy for over 200 websites in the past few years, I’ve seen it all: poor design, great design; bad content, great content; poor attempts at conversion, and conversion machines; non-linked content and yes, link friendly content.

Lets face it; this recession is tough for everyone. We are all searching for strategies we can use to not only survive – but thrive, despite the economy. At the end of the day, you have to do a lot of things right in order to have your content found on the web and to convert visitors, as I discuss in my book, Content Rich: Writing your Way to Wealth on the Web. But of all the things I mentioned there, link friendly content, or content that naturally attracts links, is the most important – by far. How do we know? Because Google tells us it is… [click to continue…]

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Building great content can now get you to the very top of Google without worrying about competition from other sites! How? Through Google’s new “Search Wiki” capability. Recently announced, it provides
a way for you to customize search by re-ranking, deleting, adding, and commenting on search results.

You can move the results you like to the very top or add a new site. You can also write notes attached to a particular site and remove results that you don’t like. The impact for your online business? Build a loyal audience and your customers will do this to your site. How cool is that?

Plus, whatever your clients end up shifting around will stay that way for future searches. So, like bookmarking (but even better) you could forever “live” at the very top and continue to build that customer loyalty indefinitely. Note: SearchWiki is available to signed-in Google users.
[click to continue…]

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Interesting what happens during challenging economic times – people change. Some get moving, some get desperate, others get smart. For those companies that want to survive, it’s critical to engage in a self analysis and evaluation of current marketing activities. Seems that many are doing just that with what we and many other web, content providers and Search Marketing firms have been seeing in the past few weeks: SEO is red hot right now. In fact, there was a great post on SEOmoz recently that discussed it. They mentioned that online sales, according to Paypal, were up 34% this year over last – another indication that web commerce is where it’s at. As far as we are concerned, copywriting projects have jumped through the roof and book sales of Content Rich have picked up dramatically. I guess you could call it good timing. Bottom line: no matter what state the economy is in, there is always opportunity.

So why is SEO content building so hot right now? A few ideas to consider… [click to continue…]

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Living in the Land of Little Copy

By Alan Dixon

If this job comes across your desk, view it as a challenge. The trick is to get your reader interested in your product or service using only 70 characters or less. That’s right, I’m talking about Pay Per Click advertising. To be more specific, I’m talking about writing ad copy for PPC advertising.

It can be confusing. With so many books and tools out there offering you the “best” way to run your PPC campaign, it can be a bit over whelming. I’m not the guy to write about setting up your account, but I do know something about writing your ads. I have been writing and testing ad copy for a financial services company for the past year. It’s a huge campaign and an ongoing project. Here are some tips that helped us significantly increase our Conversion and Click Thru Rates (CTR).

It starts with the headline. Search engines usually only give you 25 character spaces to grab the reader and make them move on to the body copy. Many companies use Dynamic Keyword Insertion for both their headlines and body. This allows you to automatically add specific keywords that the reader is searching for to your ad. When the ad appears, the search term will be bolded. This makes the keyword pop off the page and grab the reader’s eye. [click to continue…]

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Lee Odden of Top Rank Marketing is putting together an article on content strategy and SEO and he asked me to participate.  Here is our Q & A from that interview:

Q: How would you define “content strategy” and what role does it play in a SEO effort?

Your content strategy is a systematic and planned approach you take to develop site copy, blog content, press releases, articles, newsletters, videos, podcasts, e-book and/or white paper downloads and other forms of content that enhances and builds your relationship with new prospects, current clients, the media and those in your industry. Through developing this relationship, you secure a long-term, two-way “benefit channel” for both yourself and them. People buy from those who they have a high comfort level with. If you have a large network through the relationships you’ve built from your strategic content efforts, you will always have a steady stream of buyers for your products and services.

The role content strategy plays in the SEO effort is simple: [click to continue…]

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