About the Book
“Content is Currency: Developing Powerful Content for Web & Mobile”, written by Jon Wuebben and published by Nicholas Brealey is the latest, most definitive book on web and mobile content development. Written for both B2B and B2C, Content is Currency will change the way companies everywhere view their website, mobile and social media content – forever.
We all know that in the online world, what you say and how you say it is critically important for connecting with prospects and customers. When it comes to the web, content is “king”. With each passing day, this notion seems to be more and more true. The reality, however, is that most web content is poorly written or developed and doesn’t help companies get the results they are hoping for.
In fact, many companies spend all their time and money thinking about the appearance and the architecture of their sites and very little time thinking about the content. Failing to look at content from a strategic point of view, they see their web pages as something they need to fill quickly. Content is Currency shows the short sightedness of this approach and analyzes the importance of the three pillars of web content: Website performance/usability, search engine rankings and sales conversion.
In Content is Currency, readers will learn how to establish the three pillars and develop content using Search Engine Optimization (SEO), Social Media Optimization (SMO) and Call-to-action techniques and understand how to achieve the benefits of these techniques for a fraction of the cost of using an SEO consultant or ad agency.
Content development is the art and science of producing web content that the search engines and your site visitors deem important. From an SEO perspective, achieving page one listings is the goal. If your content is optimized in each important area, you have a good chance of being in this group. Surprisingly, 70% of companies are missing the boat with this and many that do achieve high search engine rankings usually fall victim to a high priced SEO consultant or ad agency. As the complete guide to SEO content development, Content is Currency shows exactly how to optimize content for your website…on your own.
The book is full of specific examples, practical advice, and step-by-step instructions that will help anyone doing business online achieve real results. Content is Currency covers development of all types of online content including video content, audio and podcast development and social media content.
Come back frequently for more information about Content is Currency in the upcoming weeks!
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Table of Contents
Part I: Content: Its the Currency
CH 1: WHAT IS CONTENT MARKETING, WHY DO YOU NEED IT AND HOW DO YOU MAXIMIZE ITS EFFECTIVENESS?
CH 2: ANALYZING YOUR CURRENT WEB CONTENT & MOBILE PRESENCE
CH 3: KEYWORD, COMPETITIVE & KEYWORD RESEARCH
CH 4: OPTIMIZING YOUR WEB & MOBILE CONTENT
PART II: Content for the Web
CH 5: WEBSITE CONTENT (INCLUDING CASE STUDIES, EBOOKS, WHITE PAPERS AND ARTICLES)
CH 6: PRESS RELEASES & MEDIA/PRESS ROOMS
Part III: Content for Community & Mobile
CH 7: CONTENT FOR SOCIAL MEDIA
CH. 8: BLOGGING TO CONNECT WITH PROSPECTS & CUSTOMERS
CH. 9: RELATIONSHIP BUILDING POWER OF EMAIL CONTENT (AUTO-RESPONDERS, NEWSLETTERS & MORE)
CH. 10: VIDEO CONTENT
CH. 11: AUDIO CONTENT – PODCASTS, WEB SEMINARS AND MORE
CH. 12: CONTENT FOR MOBILE
CH. 13: PUTTING IT ALL TOGETHER: UNLEASHING YOUR CONTENT MARKETING MACHINE