Content is Currency

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by Jon Wuebben - Founder and CEO of Content Launch

Why Google Users Should Be Concerned About the Its Privacy Policy

“Yes, I agree with the terms and conditions” or “Yes, I have read the privacy policy” is the biggest lie on the internet. Google keeps on reinventing itself with new applications, features and privacy policy changes. Some of the recent steps taken by the giant are appreciated, but some have clearly irked both critics and users alike.

So, yes, Google has recently changed its privacy policy, which is available to read on their official website. They say the changes reflect, “a step towards a more secure and a better future”. Currently, the company has more than 70 policies regarding its various services, from Gmail to YouTube to Blogger.

Its latest privacy policy that rolled out in March has left a bad taste in some peoples mouths. Their concerns? One of the biggest problems with the new privacy policy is the privacy issue itself.

Google now has its own web history option. It is similar to how a browser (Google Chrome or Firefox) saves your web history. Google claims it is to enhance the browsing experience, that by having the browsing data it will help the company serve you better. Now, every website you search using Google or any video you watch on YouTube is saved in Google’s web history.

Google claims that it has taken this step to improve search processing and save their visitor’s precious time that is wasted when the search engine returns unrelated links. The website uses this to give you improved and personalized search results when searching for a certain term. This may look good on paper, but it is something to really worry about. Many are concerned about Google saving their data. They claim it is to help the advertisers and not the visitors. Many critics have slammed Google for using such tactics to increase the money it makes. Critics say that such a policy is very dangerous for a person’s security as it gives a lot of personal information about the visitor, such as the age, sexual orientation and gender.

Many say the new privacy policy does more damage than good. Visitor’s religion preferences, tastes and other private information have now become available on the internet.

Google claims this information will not be accessible to one and all, and is only used to serve the results better, but the security hazard is very clear. Many polls and petitions have sprouted up regarding the new Google policy. Almost all the polls show the wrath of the visitors who are against the idea, but unfortunately there is nothing they can do about it. Up to this point, Google isn’t willing to change its policy. Also, remember, not all Google services are governed by this policy. It has unique policies for different services.

On the positive side, it may actually result in a better browsing and searching experience. Google uses the information it has from your PC (the IP address should remain same) to throw back the results. For example, if you are sitting in London searching for ‘find broadband plans’ you will see links that tell you about broadband plans in your city. In the same way if you search the same term in New York, you will get results from your city. This actually makes things easier, but the negatives associated with it are difficult to neglect. There has to be a way out, and Google has fortunately given us the option.

The option to save all your web history is generally open as a default, but the good part is that you can disable it, if you want to. You will need to have a Google account for this purpose. Go to and clear all of your history. If you think disabling it has negatively affected your search results, you can enable it again from the same page as there is an option available.

The takeaway? Always keep yourself updated with the changing terms and conditions of the websites you visit, and take some time to read any contract or policy before signing them. You never know what you are dealing with. Know more and stay secure!

About the Author:

This Content is Currency blog post was written by Roxanne Peterson, a freelance writer for various blogs and communities related to technology and social media. To see samples of her work: find broadband plans




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