Content is Currency

Developing Powerful Content
for Web and Mobile

by Jon Wuebben - Founder and CEO of Content Launch

Tips for Avoiding Duplicate Content & Multiple Site Issues

Search engines like Google and Bing follow a certain set of rules to crawl your sites looking for duplicate content. Understanding these rules is not an easy task. At a recent presentation by industry experts, they explained the ways search engines read content and the methods that can be adopted to avoid penalization of the content.

Here are some of their valuable suggestions:

Google Knows? Or Not?

Peter van der Graff came up with some good suggestions. He was of the view that the general perception of Google knowing everything is not true. In his words, finding a formula that “works always” is rather impossible. Peter quoted an interesting example to explain his point of view. He said that in the case where you have a 301 redirect and expect Google to go left, it will probably go right. This will mess up things and one can end up implementing a 301 redirect. To make the matter more complicated, when the location is requested, a cached version of the site may appear instead of the redirect you had originally intended.

Google Panda

Jenny Halasz, another industry expert shed light on the ways Google Panda works. Additionally, she also shared the working mechanism of Pagerank:

Pagerank essentially is a quality and quantity indicator and measures qualitatively and quantitatively the links to a website and ensures that updates are in place, based on this information. Further deliberating on the topic, Jenny added that updating the content is of not much use, unless the Panda rank is updated. The changes will not be reflected by Google until you update the Panda rank.

Complications Explained

With a host of industry experts sharing a common platform, a wide range of issues got discussed. One such issue was the difference between 301 and 302. In case you notice a 301 sign, the clear message is that the website has moved to a new location. 301 is considered a clear indication that the website has moved but also notifies the user of the new location. In comparison, a 302 sign confuses a user. Though having a 302 sign means that the website will be back at the same location soon, it does not indicate the current location of the website, which sends confusing signs to the user.

Multi Site Solutions

You may be devising content for multiple sites. To ensure your distinct web presence on each of the web networks, you need to have separate content for each site. You need to be clear on the focus of each site and have the content devised for the focus area. Keep in mind the target audience while framing the content. This will not only help you come up with a distinct approach but will also help you get established as a niche writer.

Having duplicate content on a number of websites may propel your growth initially but will have negative ramifications in the long run.

About the author: Diana Maria is a blogger and a writer. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on steampunk keyboard attracted her attention. These days she is busy writing articles on Sergio Rossi.



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