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by Jon Wuebben - Founder and CEO of Content Launch

Keyword Profitability: Making The Most Of Keyword Research

We look for profitability in all walks of life: from investments to entertainment, we are always trying to gain something. Similarly, a hot property on the internet are the searches by millions of users. When our prospects are seeking to find something; we should be ready to offer it to them. But, with thousands of companies offering similar products, how can one gain an advantage? Besides, how does Google decide that your website should be featured on its first or second page of results?

We already know that the pages that appear on Google are analyzed and presented based on ‘keywords’. ‘Keywords’ are the important terms or words that are used while looking for something relevant on the web. They are the same entities that your competitor is also targeting.

The only way to win the battle of ‘keyword’ targeting is developing an in depth knowledge of requirements and focusing on keyword profitability. Yes, most certainly, everyone in the same industry will be looking to gain advantage from a specific set of keywords pertaining to their business identity, but this doesn’t mean all the important words with are already taken!

Keyword profitability helps you understand this potential in the “power of words”.

The Demand – Supply Concept for Keywords

In an ideal situation, the words you are targeting for your content should be those which have a great demand and less supply. But, considering the stiff competition for such words, one may have to settle for a good demand and supply ratio. Example: If there are 100 searches in the demand section for a particular term, and a little more than 100 in the supply section; then such a keyword could work out to be profitable as getting ranked for it is relatively easier than for those terms which have a much greater supply when compared to the demand.

Your Grouped ‘Niche’ Keywords

One way to aggressively tackle this situation is keyword research that uses exact terms being searched on the internet and picking up those that can be grouped together. Suppose you are in the travel and tourism industry. A word like ‘Trips’ would be a good keyword. But “trips” is rather general and would be difficult to make a ‘profitable’ word, so you could turn to targeting grouped terms like ‘Trips to Chicago’, ‘the cheapest travel packages to Chicago’ and other such terms based on extensive study of the market.

Making the Most of your Keyword Research Knowledge

The catch is to pick up the lucrative opportunities you have in your niche. With the right direction and effort, you can be ranked for a new keyword phrase in less than three weeks. The ‘key’ here?

1. Finding your lucrative niche keywords with the appropriate keyword research

2. Analyzing factors pertaining to your website rankings: Search engine optimization, Keywords, competitor actions and user behavior.

Once you have managed to handle these, then you need to strategize and optimize. For instance, the niche keywords can be used for your innermost website pages and those pages can use the sub-niche key words linking to your main pages. In the example we looked at above, ‘the cheapest travel packages to Chicago’ could be your innermost page keyword phrase, while ‘Trips to Chicago’ could link to your main page.

With the way things are growing, any SEO Company will have to work on its feet to combat the challenges. It’s time you step forward and use your key ‘words’ effectively to make a big impact!

Author’s Bio:

Priti Pandya loves to blog on social media and its uses. She has in depth knowledge about SMO, SEO and works for an SEO Company which has been offering Article Writing Service for the past six years.

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