Content is Currency

Developing Powerful Content
for Web and Mobile

by Jon Wuebben - Founder and CEO of Content Launch

Content Is Soul

Content has been coined many things; you’ve heard the term “Content is King” and of course, we know that content is “Currency”. But today I’d like you to consider that content is also one other thing…soul. As a copywriter or small business owner, the idea of “soul” or passion should be what drives your business and inspires your content.

If done correctly, the story of your brand and the message it conveys will capture your audience and leave them inspired. After all you’re not just selling a product or service, you’re selling the story and yes, sharing the “soul” of your business with your target market.

So what is the soul of your business? Take a couple steps back from the daily grind and reflect.  This way, no matter what marketing avenue you choose, your content will represent the passion that drives you.  Start by doing a little brainstorming, get back to the answers to this key question: why do we do what we do?

And ask yourself some questions…

  • Why did I choose this path?
  • What benefits am I offering to my customers?
  • How has it changed my life and how will it change the lives of others?

Content isn’t about creating jargon or corporate speak for a new brochure or e-mail campaign; it’s about inspiring your client, so remember what inspired you. Write it down, don’t worry about making it eloquent just make it meaningful. You may not be the most skilled of writers and that’s okay, getting it down is half the battle. Once you’ve established the heart of your company, hire a good copywriter.

Content Launch ( has a great staff of writers representing several industries that provide a customized discovery exercise for your company or product – and then go to work by writing the best possible content. Our copywriters are skilled professionals who know how to transform your ideas into SEO optimized content with soul; leaving you to do what you do best: pursuing your dreams.


{ 1 comment… read it below or add one }

Judith September 22, 2011 at 1:59 am

Inspired content. That’s definitely an attention grabber. 🙂
I like your discovery exercise. It makes every content unique for each company that you work with.


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