Content is Currency

Developing Powerful Content
for Web and Mobile

by Jon Wuebben - Founder and CEO of Content Launch

2011 Web 2.0 Expo San Francisco – Recap

Last month I attended the Web 2.0 Expo in San Francisco. Held at the Moscone Center right in downtown, this was my first time attending this “must see” web marketing event. My company, Content Launch, opted not to exhibit at this event. Instead, I simply walked the trade show floor and attended the keynote presentations. This year, they opened up the keynotes (and some of the parties) to “trade show only” attendees. So, for $50, I was able to get a whole lot accomplished. The trade show itself was not that impressive, with what seemed like maybe 100 booths..and quite a few foreign/European based companies as well. I made a few good contacts, but nothing like the Ad Tech show 2 weeks later or even SXSW Interactive in Austin, both of which were phenomenal.

I think one of the most important parts of attending this show were the keynotes on the opening night. I listened to an incredible Welcome keynote by Kevin Kelly from Wired magazine, which was one of the most compelling, forward thinking and interesting talks I have heard this year. To look into a crystal ball and try to understand what the web will look like in 5, 10 or 20 years seems an impossible task, but I think he did a great job attempting to do just that.

I didn’t attend any of the sessions, but based on what I heard from others, they were very good. So, I would chalk this event up as a “high value” educational type event, one for the thinkers and futurists out there for sure. I will definitely attend again in 2012.

Leave a Comment