Content is Currency

Developing Powerful Content
for Web and Mobile

by Jon Wuebben - Founder and CEO of Content Launch

A World Gone Mobile (Content)

There’s no doubt about it: “Mobile” content is hot. and yes, mobile is the future.

From the very beginning of the computer revolution, it was always about freedom and empowerment. When Steve Jobs talked about revolution, he was serious.  And this is the promise that mobile computing and mobile content gives us. Like nothing else before it, it is the power that will enable us to finally reach every place we ever wanted to go in business – and in the social world as well.

Of course, the proliferation of mobile phones, especially smartphones, is driving the revolution and gives us the chance to connect in powerful interactions that line up with our customers preferences and location, in real time. And because we can connect with them wherever they are, it makes the connection super efficient and actionable. Content that is mobilized becomes turbo charged and highly relevant.

Your mobile phone is very personal. Unlike your regular phone or desktop computer, it is rarely shared. Mobile phones have cameras, play videos and capture voice recordings.

Like the web itself, mobile is a transformative technology; it can create meaningful one-on-one opportunities to truly engage new audiences. A multi-channel mobile strategy will be important now and forever more.

And what’s the latest data telling us?

According to the Nielsen Company, smartphone users are projected to account for more than 50% of U.S. wireless subscribers by the end of the year.

According to Gartner, worldwide mobile application sales will increase to 21.6 billion by 2013, up from 4.5 billion in 2010.

According to Kelsey Group, U.S. mobile advertising revenue will be $3.1 billion by 2013, up from $160 million in 2008.

And here is the real kicker: Gartner estimates that by 2013 more people will be accessing the Internet via mobile phones than personal computers. That’s pretty incredible.

Mobile content also gives your company the ability to collect powerful analytics data unavailable anywhere else. It is the most personal, targeted, and actionable marketing available today, but of course; there are issues that need to be addressed. All of these will be addressed in due time.

So, how is your company using mobile content?


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