Content is Currency

Developing Powerful Content
for Web and Mobile

by Jon Wuebben - Founder and CEO of Content Launch

Are you Leveraging Your Content? …Are you Sure?

leverageQuestion for you: When you write a blog post what happens to it?  Is it just posted on your blog, awaiting replies?  I hope the answer is no. You see, there’s this thing called Social Media, which has sort of taken over the world and is bringing people together in ways never before seen…have you heard about it? He he.

…OK, we know you have. But are you using it?

Many people have complained about the time commitment for social media and the proliferation of all these new online places we need to have a presence on. But you see, here is the secret: The power of leveraging is the answer. When you write something on one vehicle (Say your blog) and its gets posted to all of them – that makes your time more efficient, right?

Remember that not everyone gets all their information from the same source. A devoted Twitter fan may not read any blogs.  Someone surfing online may have never been on Facebook. The key is to have all of your content on all of the various channels; unless, of course, the content was specifically designed and intended for a certain audience. This is rare however.

Here are a few other important notes:

  • Whenever you produce new content ask yourself:  Where could this be posted/placed?  How will I distribute it?
  • Put together a content strategy and calendar – get yourself organized!
  • What types of content?  site, articles, press releases, whitepapers, case studies, blog, video content, webinar recordings, podcasts, there’s a ton of them to use
  • Connect your Twitter account to your blog, your Facebook page and everywhere else you can
  • Put your partners, clients (user generated content) and others to work – get some guest bloggers at a minimum
  • Search Google Trends and Twitter for keywords that relate to your business and write articles, blog posts and other content around them.
  • In developing your content, don’t forget the keywords  – use them in your content and meta tags
  • It’s important to be relevant and lead the conversation. In time, you’ll become an authority figure in your industry, establish a solid reputation and build a brand around your company – and YOU!

Finally…Promote your content!   People need to know it’s out there. Become friends with the “thought leaders” in your industry and start building those relationships. They’ll help you get the word out. Also, submit articles through Article Marketer,  press releases through PR Web or other service, add your link everywhere you can, promote your articles through social bookmarking tools, etc. Publish your RSS feed everywhere you can. It’s all in the name of Leveraging.

Of course, leveraging content didn’t start with the arrival of social media.  If you’ve been leveraging your content for years like we have, then you’ll know how powerful re-purposing blog posts, email newsletters and even printed collateral material can be.  Maximize it.

So how are you leveraging your content?  Talk to us…

{ 7 comments… read them below or add one }

bisnis internet August 29, 2009 at 3:04 am

One content, i usually post in blog, squidoo, facebook notes, and etc to get more traffic.

David

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jonwuebben August 30, 2009 at 2:27 pm

Great idea David. I would love to know what kind of traffic you generate through your content distribution strategy…

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Christian September 8, 2009 at 1:56 pm

This is definitely a great point. I added a set of tasks to my calendar a month or so back to ensure content gets syndicated to all applicable places. It’s made a big difference in my workflow and the results I’m getting.

You’re absolutely correct that not all users hit the content we produce the same way. Many subscribers are not on your RSS or email, but they still want to hear from you!

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Beth Hrusch September 11, 2009 at 1:25 pm

You didn’t mention bitly and ping.fm. We use these services to have our blogs, Squidoo lenses and Hubpages automatically distributed to our Twitter and Facebook accounts, as well as other social bookmarking sites. It has given us huge exposure and lots of back links with little or no effort. Thanks for the info!

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Vishal Nayak - B2B Copywriter September 17, 2009 at 10:43 am

Excellent point: content was being leveraged even before the advent of social media. Answering your question: I use the usual fare – social bookmarking and twitter. For some reasons I haven’t found success with leveraging content on social networking sites. I’m working on figuring out why this is so.

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jonwuebben September 21, 2009 at 3:53 pm

Great idea Christian! I think I need to do that too…thanks for the tip!

Beth, thanks for mentioning those great services. Good stuff!

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Copywriting Services June 24, 2011 at 5:21 pm

Guess I’m leveraging it a bit by answering here. I use Ping.fm and similar services, including Hellotxt to broadcast my blog posts.

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